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Anti-Domestic Violence Ad Changes When You Look At It

Thu, Jul 2, 2009

Pop Culture

domestic_violence_psa

“It happens when nobody is looking” is the tag line for this award-winning Amnesty International PSA about domestic violence. Installed in a bus stop in Germany, it features an eye-tracking device so that when people look at it, the image morphs from a scene of domestic violence into a scene of domestic bliss. (The image of the bus stop above is in English for publicity purposes.)

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