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Korean Air Ad Lays It On Thick

Fri, Sep 18, 2009

Pop Culture

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This ad from Korean Air called “The Color of Perfection” has been around for a while, but it’s making the rounds again on the some of the news networks (just accidentally saw it during a commercial break of¬†the awesome “Rachel Maddow Show” after an amateur forwarding maneuver on TiVo). Some have referred to it as “sensory marketing” — with its abstract and elegant shots of the good life (art, perfume, high fashion, champagne) — but we have yet to hear anyone talk of subliminal messaging or heavy sexual undertones…

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