Mattel is set to release four new Barbies ($75 each!) based on characters from “Mad Men” this coming July to coincide with the start of the show’s fourth season. There’s main character Don Drapper and his soulless wife Betty, company head Roger Sterling and his one-time mistress and office manager extraordinaire, Joan Holloway. While Mattel chose to leave out the “inappropriate,” sinful accessories like martinis, packs of Lucky Strike, and silk panties in suit pockets that are ever-present on the show, it’s still a bold choice for the company to celebrate such a debauched group of alcoholic adulterers. But then again, Barbie was created in 1959, right around the time Mad Men takes place — a time when women were expected to simply look pretty and shut up, make a nice home, and expect their husbands to cheat. So maybe this licensing agreement is not so bold, maybe it’s just eerily perfect.
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