It surpassed 2.5 million views on YouTube last week. Jessica Frech‘s original song and video set to images from PeopleOfWalmart.com is a prime lesson in successful self-promotion: take an Internet site that thrives on our love of laughing at people and pair it with a seriously catchy tune (seriously, don’t listen to it more than once if you don’t want to wake up singing it tomorrow) and voila: Internet meme! Of course, it doesn’t hurt that Frech is a talented musician with an ethereal voice (and a ukulele!) — but her mastery of grass-roots internet marketing is what will propel her to fame. She updates her YouTube channel religiously with covers, follow-ups to PoW, and now, through the channel, she’s just begun a weekly songwriting challenge whereby her fans suggest topics, she picks one each week and then churns out a tune: The first one came from the fan suggestion to write “a song about rep weiner and what it would be like if McDonald’s sold hot dogs (McWeiner) XD” and she launched The McWeiner Song this past Monday — it’s no “People of Walmart” but she did it in a week! She’s a machine.