The Cannes Film Festival is in full swing right now (May 16-27) and one of its special guests is one of our favorite pleasure-object producers: the high end Swedish design company, Lelo. They’re screening their very own short — okay, it’s a crummy commercial. But as with everything Lelo does, it’s beautiful, sleek, glamourous, luxurious and inviting — like their toys (although we never will get the appeal of squirming around on a bed of roses).
The 35-second spot features their award-winning couples massager (“Tiani“), their personal egg-like massager (“Alia“), and their dual-action vibe (“Soraya“). But what’s really cool about the “short”, is that during the festival’s opening and closing weekends, it’s being broadcast hourly on giant screens along the main thoroughfare outside of the Intercontinental Carlton on the Boulevard de la Croisette. A 50-foot dual action vibe on celluloid in public? Only in France!
Fortunately, you don’t need an invitation and a ticket to Cannes to check it out:
• This post is a part of Sundance Channel’s SUNfiltered Blog
• Get the SUNfiltered RSS feed
Mon, May 21, 2012
Toys