It wouldn’t be the Super Bowl without a bunch of sex-filled commercials to excite, offend or turn off. Kissing is still the sex act of choice for advertisers (thankfully), so here’s a round up all the big, bold and (only sometimes) beautiful Super Bowl ad kisses.*
GoDaddy.com’s “Perfect Match”
If you’ve seen or heard about any Super Bowl commercial, it’s this one from reliably tasteless GoDaddy, created by their female(!) chief marketing officer and starring their female spokesperson Danica Patrick. In previous years, they’ve relied on women with careers (police officers, TV interviewers) suddenly becoming strippers or on the stereotypical “bimbo” having a wardrobe malfunction. None of that this year (thank heavens for small mercies). No, this year GoDaddy decided to offend with the suggestion that people can’t be both sexy and smart, that all beautiful women are dumb and need a smart man to get by. Then they added gorily juicy horror movie sound effects to the kissing, just to make it that much more cringe-inducing. Somehow, their ad exec manages to deny the ad’s sexism with a straight face in this interview with Forbes.
Old Milwaukee’s “Bus Kiss”
This ad — starring a mustachioed Will Ferrell in a tank top making out with an older Asian woman on a bus — aired in only three cities, but it’s gotten national attention for its weirdness. In the category of awkward Super Bowl kisses, this one is FAR superior to GoDaddy’s. With kissing that’s passionate and even tender, the couple seems genuinely into it. Unlike the GoDaddy stinker, this ad you cannot look away from.
Bell’s “Viva Young”
Apparently, you’re never too old to party: an elderly gang busts out of the retirement home to pull an all-night rager, including dance-club makeout sessions and bathroom stall hookups. Again, unlike the GoDaddy ad, this commercial is not gross, it’s inspiring! Who, no matter how old, could argue with the tagline at the end “Viva mas”? We hope we’re still kissing like that at 80. Hell, we hope we’re still kissing like that at 45.
Initially, we loved this John-Hughes-esque ad: high school boy is heading off to prom dateless, but Dad gives him the keys to the suped-up Audi and this gives him the courage to make a move on the prom queen. It’s a romantic underdog story…until you think about the kid totally taking the girl by surprise and planting one on her without her consent. Then it becomes a bit sexual-assault-y. Like, hey, even cute sensitive loner boys can become sexual aggressors and take what’s rightfully theirs from passive girls if they just drive the right car! Of course, the prom queen doesn’t pull away — she’s into it — so we’ll just imagine that she gave him her blessing in a note passed to him earlier that day in AP Calculus.
There definitely seemed to be something more going on between this man and his horse besides grooming and feeding, if you know what we mean. The kiss is quick, but we swear there was tongue!
*We did not include blown kisses like in Hyundai’s “Stuck” or licks like in M&M’s “Love Ballad” or half-second pecks like in Coca-Cola’s “Cameras”.