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Last Chance to Win the World’s First IKEA-Style Vibrator from LELO!

Sun, Mar 31, 2013

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What do you get when you combine luxury with DIY innovation? You get a GÄSM! The world’s first and only IKEA-style vibe, brought to you by our friends at LELO. Just as Swedish brand IKEA revolutionized the furniture industry with its DIY products, LELO has tapped into its Swedish roots and applied the same creativity and expertise to create GÄSM:

  • 100% eco-friendly: Crafted from 100% recycled materials, its frame is made of durable compressed wood pulp, and a silky-smooth sheathe made entirely of re-purposed rubber.
  • Manual hand-crank rechargeable battery: The long-lasting battery integrates manual, rotation, hand-crank technology (Allen key included) for 100% environmental-friendly recharging
  • Revolutionary presentation for lower costs: GӒSM’s DIY assembly makes possible LELO’s new flat-pack boxes – traditionally use for self-assemble furniture – passing the packaging and shipping costs saved directly to consumers.
  •  Easy-to-assemble: GӒSM can be put together in as little as 1 minute, according to consumer testing respondents who claimed they are “not very good” at completing puzzles (see assembly .

In honor of the launch and LELO’s Tenth Anniversary, LELO’s GIVING AWAY A GӒSM TO ONE LUCKY EMandLO.com READER! Here’s how to enter:

  • Mention and link (http://tinyurl.com/cgjr5qe) to the world’s first DIY pleasure object  on Facebook and/or Twitter.
  • Let us know you’ve done so by mailing us a screenshot of each FB post/Tweet (on a Mac, Command+Shiftshift+4 lets you drag and capture an area of the screen; click here for instructions on taking screenshots on either a PC or a Mac).
  • The more you share, the greater your chances of winning! Deadline for entries is midnight on this Monday, April 1st, Pacific Time.
  • We’ll announce the winner of the new $150 LELO toy soon thereafter!


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