
Media Bistro recently asked for our input on their advice piece, “How to Tell Sex Stories” — it’s part of their “How to Pitch” series (pretty handy for freelance writers who sign up for membership). They talked to many sex and relationship writers and editors, so there just wasn’t room for a lot of our responses in this particular piece. Below is our unabridged advice.
Given your experience contributing to the likes of Glamour, New York Magazine, Marie Claire and so on, plus your books, what is the key to successfully pitching an article/book about sex-related content to a magazine or website, even a publisher?
The hardest thing about pitching a story about sex to a magazine is trying to come up with something new to say about sex, or at least coming up with a new WAY to say it. That’s what everyone wants — even the women’s magazines that seem to run the same articles about sex just with different titles. We hear the words “fresh” and “not cliche” a lot. The key is not necessarily coming up with a new erogenous zone or position or technique — good luck with that! — but just finding a new way to package/present the material so it makes sense to people in a way it never has before. For example, we recently wrote a piece on male and female sexual anatomy, and there wasn’t really any new information in there about anatomy itself — it was more the way we made comparisons between the various man and lady parts. It helped readers think about anatomy in a different way.
How should writers go about doing research, and in general, coming up with good, fresh ideas for their pitches so they don’t end up in the editor’s trash/spam folder?
Keeping up with the latest scientific and academic research on sexual topics is always a good place to start. And make sure you follow a piece of research all the way to its source, to get the real story, rather than just relying its write-up in a newspaper or magazine. Sex studies are particularly prone to being twisted into catchy headlines that promise more than the actual research found. (But the good flip side of that is that it’s *really* easy to find sex research online, because reporters love writing about it — and just because something has already been covered somewhere in a 300-word superficial news piece, doesn’t mean you can’t turn it into a longer feature or advice article.) We have a few student interns each semester who help us keep on top of sex news, trends, and research, from pop culture to literature to science. But there’s no reason why a writer can’t do that research on their own — we just need a high volume of research because we have two daily blogs (EMandLO.com and Naked Love on the Sundance Channel’s Sunfiltered blog). The important thing is to keep on top of the research on a regular basis — not just when you need to come up with a pitch — so you can start making your own calls about trends, etc.
What is one of the biggest mistakes you can make and should avoid when pitching an article about sex-related content?
Read the rest of this entry »






























August 27, 2010
0 Comments