It surpassed 2.5 million views on YouTube last week. Jessica Frech‘s original song and video set to images from PeopleOfWalmart.com is a prime lesson in successful self-promotion: take an Internet site that thrives on our love of laughing at people and pair it with a seriously catchy tune (seriously, don’t listen to it more than once if you don’t want to wake up singing it tomorrow) and voila: Internet meme! Of course, it doesn’t hurt that Frech is a talented musician with an ethereal voice (and a ukulele!) — but her mastery of grass-roots internet marketing is what will propel her to fame. She updates her YouTube channel religiously with covers, follow-ups to PoW, and now, through the channel, she’s just begun a weekly songwriting challenge whereby her fans suggest topics, she picks one each week and then churns out a tune: The first one came from the fan suggestion to write “a song about rep weiner and what it would be like if McDonald’s sold hot dogs (McWeiner) XD” and she launched The McWeiner Song this past Monday — it’s no “People of Walmart” but she did it in a week! She’s a machine.
Our L.A. writer friend Charlie Amter recently launched a labor-of-love blog called EUROPOPPED, what he describes as “a little epic sideblog” to “turn on more people to the crazy Euro music vids” he finds every day. And they ARE crazy. Or just foreign. Or maybe something is just getting lost in translation. Whatever the reason, it makes for entertaining time-killing, even if you can’t speak French or German…
If you’re a faithful reader of EMandLO.com, then you know we love us a good Ted Talk. So we were thrilled to discover that the two of us were in one! Well, just a fleeting picture of us, but we’ll take what we can get. Our old boss, Nerve.com-founder Rufus Griscom, went on to found the parenting site Babble.com with his wife Alisa Volkman, and the two recently gave a Ted Talk on some big parenting taboos. Most Ted Talks include images used to illustrate the presenter’s thesis, so we were surprised and delighted, yet confused to see a 20-foot picture at the start of the talk of the four of us in an old flame-painted convertible known then as the Nerve-mobile (Rufus and Alisa in the front, us riding up and out in the back) on our way to one of those fabulous turn-of-the century Internet parties in New York City. We guess they used it to illustrate their pre-baby pre-Babble lives (Rufus said he’s always loved that picture) but viewers must wonder what those two badly dressed freeloaders are doing in the car that Ruf and Alisa are driving into the future of their lives together.
Writer/performer/artist Merrill Markoevisited the Creation Museum in Kentucky last year and absorbed all the “proof” there that the world was created just 6,000 years ago and that dinosaurs walked among humans. As if through divine intervention, it suddenly, recently dawned on Markoe how to help the museum make their case. So she created this video. Now we finally understand why we women deserve to be dominated by men and suffer pain during childbirth!
A few weeks ago, Craigslist TV (on YouTube) launched their second season of mini-documentaries based on real Craigslist ads. (Watch the trailer for the series here.) If you think reading the ads is great entertainment for inducing second-hand embarrassment, try watching them. Our favorite, of course, is still the first one from the first season, “Trista and Tara’s Missed Connection,” probably because it reminds us of our own humiliating single life adventures (i.e. two drunk girls out looking for love in all the wrong places!). All L.A.-based, the episodes are surprisingly well-crafted, simple, quirky, painful and touching in their own ways.