Okay, we know this will be twice in one week that we’re going rogue and abandoning the whole love and sex thing, but this is worth it! OK Go is an indie band that has mastered viral marketing with clever, innovative one-shot vids for their songs. First there was “A Million Ways,” in which they did an awesome little dance routine in someone’s backyard. Then they upped the ante with a choreographed number on a set of treadmills for “Here I Go Again.” Then came “WTF?” — its psychedonkulous colors and patterns made you go WTF when you watched it (here’s how they did that one). Now, for the song “This Too Shall Pass” from their new album “Of the Blue Colour of the Sky,” they’ve done it again — even better! It’s a giant Rube Goldberg machine in a two-story warehouse that moves along in perfect freakin’ synch with the song, all captured in one glorious take (after more than 60s tries over two days). You can read all about how they did it in this Wired article.
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