Until now, any product on the market that was designed to help a man go longer in bed had the highly unfortunate side effect of numbing his female partner in the process. Who really wants sex to last longer if you can’t feel anything? Enter Promescent, a brand new FDA-approved over-the-counter spray for treating premature ejaculation — or for any guy who wants to last a little longer in bed (the company is hoping for significant recreational use sales). It absorbs so quickly that there is no numbing effect at all for the woman.
Premature ejaculation affects one in three men at some point in their lives — and one study estimated that more than 50,000 men are currently taking anti-depressents to last three to five minutes longer in bed. The buzz is already beginning for this product, and we imagine it’s only a matter of time before we are treated to hilarious, euphemistic television spots featuring gauzy curtains and smiling couples embracing each other post-coitally.
Bring it on, we say! We’d love to see “premature ejaculation” become something that newscasters are forced to discuss on a regular basis — check out this hilarious clip of a CNBC anchor discussing Promescent. She says that Promescent is, “Not for men who can’t get the party started — [deep, brave breath, steeling herself] — but for men who end the party too soon.” Though “erectile dysfunction” pretty much rolls off her tongue at the start of the segment, she interrupts herself midway through talking about P.E.: “Premature… You know, I can’t even say it, they call it P.E.” Say it, lady!
We asked Jeff Abraham, the CEO of Promescent — which is a small start-up that probably won’t be a small start-up for much longer — a few questions about this new product:
EM & LO: So, how does this product work?
JEFF ABRAHAM: Promescent works by desensitizing the nerves in the penis that signal control for ejaculation. Most urologists who are experts in the field of sexual medicine believe that one of the biggest factors causing premature ejaculation is hypersensitivity of the penis. Males with hypersensitivity have nerves that are super sensitive and when engaging in intercourse these nerves become over stimulated. Promescent helps men last longer by desensitizing these nerves without numbing the male so he can still have an enjoyable experience.
How does it differ from all the other desensitizing sprays on the market?
The main difference between Promescent and every other desensitizing spray on the market is Promescent’s patented absorption technology. No other spray uses a binary-eutectic absorption technology with lidocaine. In plain English, we have changed the melting point of lidocaine, changing it from a crystalline solid to a oil-aqueous form, which allows for superior absorbability. The outer skin barrier — the stratum corneum — is very selective in what it allows to permeate into deeper layers of the skin. Other desensitizing sprays use lidocaine or benzocaine in a crystalline solid form which cannot efficaciously absorb through the skin. This leaves the man with a “numb” feeling because the medication is stuck on the sensory nerves on the outer skin and also transfers to a partner if a condom is not used.
There’s really ZERO numbing effect for the man’s female partner?
Correct, as long as Promescent is used correctly and the directions are followed it will not transfer to the man’s female partner. Lidocaine in a oil-aqueous form is able to penetrate the stratum corneum (outermost layer of the skin) and reach the dermis. Since the medication absorbs through the stratum corneum there is no medication/ residue left on the skin to transfer to the female partner. Once the medication is absorbed it has reached below the outer skin level and is no longer a risk for transference. Promescent takes 10 minutes to absorb.
Who’s the product for?
Promescent can be used by all men healthy enough to participate in intercourse who would like extend their time until ejaculation. Premature ejaculation is defined as when a man ejaculates sooner than either he or his partner wishes on a regular basis. Studies have proven that there is a natural arousal gap in the time until orgasm between men and women. It takes the average woman much longer to reach orgasm than it takes the average man.
Promescent is a medication that can be used safely by both men with clinical premature ejaculation and also men looking to close the arousal gap between them and their partner. Promescent is approved under an FDA OTC (over the counter drug) Monograph for the treatment of premature ejaculation. All FDA OTC medications must have active ingredients that have been on the market for numerous years and have been proven extremely safe when taken in the recommend dosage. There is no cut-off time in ejaculation which signifies whether a man should use Promescent or not. Promescent is safe for men of all ejaculation times to use.
Can it be used long-term? Are there any downsides to this?
Yes, Promescent can be used long term without negative side effects. The active ingredient in Promescent (topical lidocaine) has been used extensively in the medical field for many years and has been proven safe. Promescent underwent testing before it could be approved under an FDA monograph and passed all tests for safety and toxicity.
Just a safety note: The product is not for individuals with an allergy to lidocaine. Promescent should not be used on broken, sensitive or damaged skin. Promescent should also not be used by pregnant couples.