Sexy Period Underwear, For Reals


Here’s the story of the birth of a business: Two women at Brown University take a class on entrepreneurship, join forces for a class project on writing a business proposal, try to think of a real problem that needs a solution, and come up with panty-accidents during menstruation. They post surveys in the women’s restrooms on campus, find that this is an issue for 60% of the female population, and get back a lot of positive feedback on the possibility of an underpant made specifically as a tampon/pad backup for that time of the month (e.g. “Holy shit. Please make these!”). So after graduation in 2009, they do, sending out over 200 prototype pairs to volunteer testers over the past few years in order to create the right fabric (consisting of 2 absorbent layers closest to the body which capture and wick liquid and 1 leak resistant layer furthest from your body that traps spills and prevents leaks — black, of course, so there’s no need to worry about stains). Now SexyPeriod.com has recently launched and is selling three designs (patent-pending) in three different shapes each (these aren’t your rainy day granny panties), all in the $30 to $40-something range.

This post is a part of Sundance Channel’s Naked Love Blog
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5 Comments on "Sexy Period Underwear, For Reals"

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I have tried adira period panties and they are good.Have never tried these.Would like to try these someday.

Madamoiselle L

It’s a great idea. However, at the price, I could get 10 pairs of Victoria’s Secret Panties on sale.

$40.00 is really too much for “period underwear.”


I love this idea, as well! I wonder if it will be the new thing, or if it will bomb in sales. I’m willing to give them a try, for sure. Brilliant!


I’ve just taken a look at the website and think the above comment is perhaps a little harsh – sizes range from XS to XL, and there is a statement on the site that plus sizes are being investigated. Sounds like a brilliant idea, wish it was easy to get these in the UK!


This is fantastic and all (I mean really, a great idea!), but apparently you have to be in the x-small to medium size range in order to enjoy these benefits… If these women want business to grow, so should their accessibility. And the size range.