World AIDS Day Is Today

Today marks “the beginning of the end of AIDS”:

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2 Comments on "World AIDS Day Is Today"

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Actually, Ella, Product (RED) is a pretty great idea to raise awareness about and money for AIDS from people who might not otherwise be exposed to the dire situation in Africa. (RED) is not a charity – it is a business – and as such, it is sustainable. By partnering with big name brands like Apple and GAP, (RED) reaches a broad audience through advertising mediums that would not be available to a non-profit. It is true that the amount of money raised through the purchase of (RED) products is perhaps not as large as one would like, but think… Read more »

Really? So you spend something like $100 or more on a (Red)Gift and save babies from dying? Are you being serious? (How much of that goes to the actual cause, and how much benefits the companies?)

I really, really like your blog – but that’s completely stupid.