“Before anything else, we are all human.¬†It‚Äôs time to embrace diversity.¬†Let‚Äôs put aside labels in the name of love.”
No, it’s not skeleton porn. #LoveHasNoLabels is the new diversity and inclusion campaign by the Ad Council. ¬†There’s a dedicated website with a quiz, stories, tips, resources and the obligatory adorable video that will melt the iciest hearts (even Lo’s). The stunt, filmed on the 3rd Street Promenade in L.A. (a place guaranteed to have offered a warm reception), features a giant X-ray machine, behind which couples engage with one another as humans — we, the audience, can’t tell their race, gender, sexual orientation, religion, age, or (dis)abilities. All we see is the love.
Here’s the Ad Council’s description of the campaign and its point:
Most Americans agree that people should be treated respectfully and fairly. Yet many people in the United States still report feeling discriminated against. For example, one in five LGBT people report feeling there is little or no acceptance of their community. Six in ten Latinos report that discrimination is a major problem and a majority of African Americans report that they are not satisfied with the way they are treated in society.
The reason might be that we’re actually discriminating unintentionally–some call this implicit bias. Implicit bias influences how we treat people and how we interact with each other. More broadly, it can perpetuate disparities by impacting someone’s ability to find a job, secure a loan, rent an apartment or get a fair trial. To end bias, we need to become aware of it. And then we need to do everything within our power to stop it in ourselves, others, and institutions.
The Diversity & Inclusion campaign encourages everyone to reconsider the biases that we don’t even know we have. Visit¬†lovehasnolabels.com¬†to find ways to challenge bias in themselves and others.