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How “Fifty Shades” Has Changed Sex Over the Past 3 Years

August 8, 2014

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As if the whole Internet going gaga over the first trailer for the movie adaptation of E.L. James’ erotic novel “Fifty Shades of Grey” wasn’t evidence enough, our friends over at LELO have actually quantified just how influential the story of Ana, Christian and his woven tie have been on the world’s sexual habits. They surveyed over 10,000 women from 8 countries over the past few years and discovered that the interest in kinky accessories inspired by “Fifty Shades” served as a gateway to enjoying other intimate objects and activities:

2012:

The Year Vanilla Turned Grey

(click for infographic)

Women were becoming more adventurous. Sex out of the bedroom was on the increase, sex toys were on the increase and kinky liaisons were on the increase too. Sales of whips and teasers increased by more than 50% and sales of Pleasure beads increased by more than 200%. Fifty-eight percent of global sex toy owners were expected to use premium personal massagers with their partner.

 

 2013:

The Kink Continues

(click for infographic)

The kinky liaisons between the sheets continued throughout the first two quarters of 2013 with women everywhere feeling a new sense of sexual empowerment. But by the end of 2013 LELO witnessed a shift in how women wanted their pleasure.  Sales of BDSM accessories, like whips and teasers, reached a plateau in the last quarter of 2013 compared with sales of premium couples’ massagers and vibrating couples’ rings worn during intercourse, which increased by 82%. By the end of 2013, 72% of sex toy owners used massagers or rings with their partner.

 

2014:

The Year of the Vanilla Revolution

(click for infographic)

LELO’s Global Sex Survey revealed women emerged from their kinky ‘Fifty Shades’ phase with liberated attitudes, finding ways beyond novelty and kink to enhance intimacy with their partners.

In 2014 LELO shows that 1 in 5 women have been involved in a threesome (double that of 2012’s findings). Similarly more than half of women in a relationship have made a home movie, and over a third have had sex in a public place. More women have lived out their fantasies over the past 2 years but a whopping 80% said their fantasy didn’t live up to expectations. Either women have become more sexually confident since “Fifty Shades,” or they’ve become more confident talking about their sex lives.

Kinkier ‘novelty-based’ products like whips and hand cuffs have still plateaued, but are expected to take a sharp rise around the release of the movie. However, sales of couples’ massagers, vibrators worn during intercourse, like IDA and Tara have increased by as much as 82% this year and are expected to continue to rise.

 

2015: Predictions for the Future of Sex

We would guess that immediately after Valentine’s Day next year, when the “Fifty Shades” movie premieres, LELO will be absolutely pummeled by increased requests for handcuffs, blindfolds and teasers, not unlike Christian Grey on Ana’s bare bottom. Sales of kinky accessories will plateau (until the next movie in the series comes out), but by then even more women will have become comfortable buying and using bedroom accessories with their partners. A regular visit to LELO will be as normal as a dental checkup — but certainly much more pleasurable (unless, of course, you’re into pain).
 

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Planned Parenthood’s Epic Birth Control Timeline

August 5, 2014

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How to Define “Classic Rape”

July 11, 2014

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Last week, a UK judge proved just how real “rape culture” is: In response to a jury quickly finding a man guilty of raping a woman who was passed out on his couch, the judge offered these condolences to the criminal (i.e. not the victim):

  • “It’s sad to see a man of generally good character in the dock for such a serious offence.”
  • “I do not regard you as a classic rapist. I do not think you are a general danger to strangers. You are not the type who goes searching for a woman to rape.
  • “This was a case where you just lost control of normal restraint.”
  • “It was almost out of the blue that two girls turned up late at night, very, very drunk, at your home.
  • “The victim was the worst for drink out of the two of them. She was completely out of it. I accept that evidence.”
  • “She was a pretty girl who you fancied. You simply could not resist. You had sex with her.”

Salon responded with an appropriate WTF article about how “[t]his is everything that is wrong with how we view and talk about rape.” And when we posted about it earlier this week on Facebook, Molly Durham wrote this hilarious response:

*snorts* if this guy had it his way, there’d probably be a rape matrix or something… “Victim must be held down for 9.4 sec, victim must scream for 12.7 sec and clearly call for help 4 times at a level of 150 decibels or more, however, if rapist is known by victim or tells her that it’s not actually rape, victim must start over and file formal petition to change relationship with rapist from known to unknown.” Or some other bureaucratic nonsense… Sigh. It’s hard to be female, cis or trans :/

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News: Men Buy More Sex Toys Before Big Sporting Events

June 15, 2014

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This just in: men account for FOUR OF EVERY FIVE sex toy transactions at LELO.com in the week before a big sporting event. This is a fact that LELO can prove.

On any typical day at LELO.com, 50% of transactions are made by men, and 50% by women. If you’re surprised by that figure, don’t be, because that’s a normal buying pattern throughout the whole industry. What might surprise you, though, is how that buying pattern changes in the run up to any big sporting event, like the Super Bowl in the US, or the Champions League final in Europe.

LELO has extrapolated from their data the idea that men and women in relationships must have a kind of agreement: the guy spends time with his friends to watch the big game(s), and in advance he sweetens the deal by buying his partner a vibe which she has chosen, or they’ve chosen together.

So What’s Happening?

LELO can’t be completely sure of the why, but they ARE sure of the when. Check out how it breaks down regionally: in the days before the Super Bowl, men represent 74% of all Americans buying from LELO; and in the week before this year’s Champion’s league final, which included two Spanish rival teams, more than 80% of Spanish transactions were made by men.

The graph below shows transactions by gender, marked with the dates of big international sporting events, and our projection of how the trend will increase in the run up to the World Cup soccer championship.

And What Are The Guys Buying?

So how do they know the guys are buying for their partners, and not for themselves? Well that’s pretty straightforward. Sales of the three products below explode in this pre-sport buying period, and as you can see, they are not male sex toys:

So in honor of the World Cup, LELO is offering FREE SHIPPING on any order made during the international soccer — er, football — tournament. Just use code “BRAZIL” at checkout on LELO.com.

Has your partner ever bought you a sex toy before a major sporting event, and what do you think explains it? Answer in the comments below…



Top 5 Love Lessons from The Bachelorette (Andi, “The Journey So Far”)*

June 10, 2014

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  1. If you’re going to talk politics on a date, then the only appropriate response to the topic of Benghazi is “Bring it on!”
  2. It’s gauche to ask your date about the ancient indiscretions of their partner, especially if said date was the Secretary of God Damn State.
  3. If you’re going to tell your date how dead broke you once were, don’t talk about having to somehow finance your houses (plural) back then. Be sensitive to the genuine financial hardships your date might have experienced in the past or may be experiencing right now.
  4. The discussion of scrunchies has no place on a date, whether you’re running for President of the United States or not.
  5. While on a date, don’t try to disguise your age, especially not with a schmear of Vaseline over the camera lens. Be proud of your extensive journalistic experience and own your wrinkles.
*This week’s “Bachelorette” show was a one-hour recap of the season so far that made room for Diane Sawyer’s exclusive ABC News interview with Hillary Clinton which aired on Monday night. 

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Vote for LELO in the Erotic Trade Only Awards – They Deserve It!

May 30, 2014

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LELO has been nominated for more awards than any other pleasure brand at one of Europe’s most prestigious adult award ceremonies: the Erotic Trade Only Awards. That’s seven — count ‘em, seven — categories, the most they’ve ever received at the ETO Awards, a testament to the stellar year of creativity and innovation they’ve had:

  • Best New Female Product – ORA
  • Best New Couples’ Product – IDA and TIANI 3
  • Best Product Marketing – ORA
  • Best Product Packaging
  • Best Pleasure Products Brand
  • Most Innovative Brand
  • Personal Recognition for Services To The Industry – Filip Sedic, co-founder of LELO

So if you love their products like we do and you’d like to show them some support (showing our sponsors support supports us!), we’d love it if you went over to www.erotictradeonly.com and voted for them. Voting closes on Friday 6th June and the winners are announced on Sunday June 22nd.

Watch this space to find out how they make out — get it? make out? heh heh — at the Erotic Trade Only Awards.

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Happy Memorial Weekend!

May 23, 2014

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photo via Wikipedia: Petty Officer 2nd Class Marissa Gaeta of the USS Oak Hill (LSD-51) shares the traditional “first kiss” with her fiancĂŠe, Petty Officer 3rd Class Citlalic Snell

We’re taking the long weekend off, and we hope you are, too!  We’ll be back with our regularly scheduled regimen of sex, love, and everything in between on Tuesday, May 27th.

We hope your barbecue plans don’t get rained off, and if they do, we hope your battery-operated sex toys are fully charged. Either way, remember to raise an icy cold beverage to all the people who give their lives for this country — the straight ones, the gay ones, and all the other ones, too. Without them, you wouldn’t have the freedom to stay home and shot-gun Budweiser by the pool, or buy a battery-operated sex toy whenever you damn well felt like it.

By the way, our friend Nathaniel Frank was instrumental in getting “don’t ask, don’t tell” removed.  He is the author of the book Unfriendly Fire: How the Gay Ban Undermines the Military and Weakens America, and was an expert witness in two Constitutional challenges to “don’t ask, don’t tell,” whose success helped end the policy. You can read more about his book here, and also read an open letter he wrote to the parents of his (gay) best friend.

See you back here on Tuesday!



People Really Do Win on EMandLO.com!

May 13, 2014

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photo via Flickr

In the past few weeks, we here at EMandLO.com (that would be us, Em & Lo) have held several quick, kick-ass contests with real live winners:

  • Amanda won a gift certificate to pleasure object purveyor LELO worth $200. 
  • Keirsten won a sensual Mother’s Day gift basket from Tess & James worth $70.
  • Alex won a gift package from Trojan worth $40.
  • And Chris won a selection of lubes for this hilarious Tweet based on our dare here – the bragging rights of which are priceless!

That’s a lot of swag in return for very little effort: Each of these contests simply required a mere “Like” here or a “Retweet” there. The craziest thing about these contests, though? They only had a handful of entrants each! Seriously, your chances of winning on EMandLO.com are huge, people — HUGE!

Do you think you can’t win? Is there something dirty about winning something sex-related? That’s the whole point! So the next time you see us holding a contest, enter it —  you’ll probably win. 

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Blurring the Line Between Sperm Donor and Father

May 6, 2014

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photo via New York Times

We were fascinated by the article in the New York Times this past weekend about the custody battle between actor Jason Patric and his massage therapist ex (and not just because the notoriously publicity-shy Patric talkied to Katie Couric on national television to get his side of the dispute out there).

Here’s the story, in a nutshell: Patric and Danielle Schreiber dated on and off for a decade, and during that time they talked about starting a family via I.V.F. (he had a surgical procedure to help things along). Then they broke up, but remained friends, and when Schreiber decided she still wanted a kid, Patric offered his sperm. You know, as gentlemen do. Then, duh, like some romantic comedy starring one of the Jennifers (Aniston/Lopez/Garner), they fell back in love once the kid showed up.

So Patric became Dada, yadda yadda. And then — of course — they broke up again. Except now Patric’s “sperm donation” is a four-year-old boy, and Patric considers this boy his son. And he wants shared custody — but she wants a restraining order. In other words, now it’s neither romantic nor comedic.

We do not envy the judge and jury who have to make a call in this case. Based on the information we have in this case, the line between sperm donor and father seems truly blurred. They are both right, and they are both wrong. And then there’s the kid, who is just a four-year-old boy and too young to understand the difference between giving a friend your sperm and giving an on-off lover your sperm. Actually, we’re in our forties and we’re struggling to make sense of it. Clearly the law needs to be clearer on the topic of turkey-based sperm. And, even more clearly, fully grown adults should think twice before donating sperm to, or accepting sperm from, someone with whom their relationship could be described as “complicated.” (Ah, remember early days Facebook?!)

What do you think? Once a sperm donor, always a sperm donor? Or can someone accrue parental rights by maturing from a sperm donor into a Dada?

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LAST CHANCE to Win a Tess & James Feel-Good Package for Mother’s Day!

April 29, 2014

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Your odds of winning this Mother’s Day Feel Good Package made especially for EMandLO.com readers by Tess & James — a new, small batch production company specializing in feel good products made from ingredients that are gentle on the skin, nice to your nose, and free of artificial colors, artificial flavors and preservatives — are ridonkulous! But you only have until EOD EST TODAY, April 29th, 2014 to enter to win the random drawing by:

This fabulous Em & Lo gift box will include:

  • Salty Bath Detox: An aromatherapy salt soak (in a 16 ounce jar) formulated to release toxins and extract impurities. Its carefully selected minerals and all-natural ingredients work together to balance the mind and body while soothing your skin.
  • Salty Bath Invigorate: A refreshing aromatherapy salt soak created to soothe tired and aching muscles. Its select minerals and all-natural ingredients will revitalize the senses and nurture your body while extracting impurities from the skin.
  • Tess & James Bath Porridge (16 ounces): This blend of organic oats, elderflowers and calendula mixed with other skin-nurturing botanics serves as a delightful alternative to harsh cleansers to help relieve the discomfort of dry, irritated skin. Simply mix one capful (or one ounce) of Bath Porridge directly into warm bath water, stir, add loved one and enjoy! Comes with a reusable bath sachet to keep your tub pristine.
  • Day Lip Shimmer: Roll out of bed and dress up your lips with Day, Tess & James’s nude lip tint and shimmer. This light, creamy, subtly sweet balm will nourish your lips and add a sparkle to your smile.
  • Night Lip Balm: This sexy black tube is loaded up with the most restorative, replenishing ingredients available. Night is infused with a light and refreshing peppermint scent. This natural, untinted, unshimmered balm  is the perfect night-stand accessory.

One lucky winner will be chosen and contacted via Facebook on Wednesday, April 30th in order to be sent the package in time for Mother’s Day (just be sure you check your Facebook account on Wednesday in case you win, so you can get Tess & James the right mailing address in time for May 11th!). Good luck!