6/24/11
People of Walmart Song

It surpassed 2.5 million views on YouTube last week. Jessica Frech‘s original song and video set to images from PeopleOfWalmart.com is a prime lesson in successful self-promotion: take an Internet site that thrives on our love of laughing at people and pair it with a seriously catchy tune (seriously, don’t listen to it more than once if you don’t want to wake up singing it tomorrow) and voila: Internet meme! Of course, it doesn’t hurt that Frech is a talented musician with an ethereal voice (and a ukulele!) — but her mastery of grass-roots internet marketing is what will propel her to fame. She updates her YouTube channel religiously with covers, follow-ups to PoW, and now, through the channel, she’s just begun a weekly songwriting challenge whereby her fans suggest topics, she picks one each week and then churns out a tune: The first one came from the fan suggestion to write “a song about rep weiner and what it would be like if McDonald’s sold hot dogs (McWeiner) XD” and she launched The McWeiner Song this past Monday — it’s no “People of Walmart” but she did it in a week! She’s a machine.

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3 Comments on "People of Walmart Song"

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Dubird
Dubird
5 years 1 month ago
Ok, just gotta say, this was a JOKE. It wasn’t serious. Hell, I’m from Walmart country and my first job was at the fourth one ever built, and I wasn’t offended. A very large percent of the people that go to Walmart are like this. I’ve seen it with my own eyes. A lot of has to do with the fact that Walmart has cheap stuff, and when someone has to live on a budget (or in a small town with NO other options), you go to Walmart. That’s just how it is, and how I grew up. If I,… Read more »
Annie
Annie
5 years 1 month ago

PS, you want to see weird, walk down any of the party streets in West La on a weeknight. It’s not just gay men. It’s everyone. Why aren’t they mocked? Oh, right, when young hipsters or wannabe trophy wives behave oddly and dress strangely its cool.

It only deserves derision if you are not doing it in the way society wants you to.

Annie
Annie
5 years 1 month ago
Sigh, this is funny, but honestly I’m a bit sick of trashing the people of WalMart. Particularly by people who probably shop in Target and other “Temples of Crass Consumerism”. Having spent time in both, there are enough weird and odd people in the world to go around. The problem I have with the concept of “The People of Wal Mart” (website, this song, and other related) is that often, there is such a smug air of class and intellectual elitism in it. Far too many people make themselves feel better by putting others down. When you do it based… Read more »
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