Emergency Bras at the 2010 Ig Nobel Prize Ceremony

The 20th First Annual Ig Nobel Prize Ceremony, which honors achievements that “first make people laugh, and then make them think,” was held Harvard University last Thursday. On hand to help honor the 2010 prize laureates was Dr. Elana Bodnar, last year’s winner of the Ig Nobel Public Health Prize for her Emergency Bra, a brassiere that can quickly be transformed into a pair of gas masks (which sounds kind of ridiculous until you learn that as a young Ukrainian physician, she treated people affected as much by particle inhalation as by radiation from the Chernobyl nuclear power plant accident). At this year’s event, she gave out her Emergency Bras, which are now on sale commercially at ebbra.com, to the winners, which included a team from Bristol who won the biology prize for documenting fellatio in fruit bats. (One of the team’s professors said, “It is the first documented case of fellatio by adult animals other than humans to my knowledge, and opens questions about whether female animals can manipulate males via sexual activity.“)

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