As if the whole Internet going gaga over the first trailer for the movie adaptation of E.L. James’ erotic novel “Fifty Shades of Grey” wasn’t evidence enough, our friends over at LELO have actually quantified just how influential the story of Ana, Christian and his woven tie have been on the world’s sexual habits. They surveyed over 10,000 women from 8 countries over the past few years and discovered that the interest in kinky accessories inspired by “Fifty Shades” served as a gateway to enjoying other intimate objects and activities:
Women were becoming more adventurous. Sex out of the bedroom was on the increase, sex toys were on the increase and kinky liaisons were on the increase too. Sales of whips and teasers increased by more than 50% and sales of Pleasure beads increased by more than 200%. Fifty-eight percent of global sex toy owners were expected to use premium personal massagers with their partner.
The kinky liaisons between the sheets continued throughout the first two quarters of 2013 with women everywhere feeling a new sense of sexual empowerment. But by the end of 2013 LELO witnessed a shift in how women wanted their pleasure. Sales of BDSM accessories, like whips and teasers, reached a plateau in the last quarter of 2013 compared with sales of premium couples’ massagers and vibrating couples’ rings worn during intercourse, which increased by 82%. By the end of 2013, 72% of sex toy owners used massagers or rings with their partner.
LELO’s Global Sex Survey revealed women emerged from their kinky ‘Fifty Shades’ phase with liberated attitudes, finding ways beyond novelty and kink to enhance intimacy with their partners.
In 2014 LELO shows that 1 in 5 women have been involved in a threesome (double that of 2012’s findings). Similarly more than half of women in a relationship have made a home movie, and over a third have had sex in a public place. More women have lived out their fantasies over the past 2 years but a whopping 80% said their fantasy didn’t live up to expectations. Either women have become more sexually confident since “Fifty Shades,” or they’ve become more confident talking about their sex lives.
Kinkier ‘novelty-based’ products like whips and hand cuffs have still plateaued, but are expected to take a sharp rise around the release of the movie. However, sales of couples’ massagers, vibrators worn during intercourse, like IDA and Tara have increased by as much as 82% this year and are expected to continue to rise.
We would guess that immediately after Valentine’s Day next year, when the “Fifty Shades” movie premieres, LELO will be absolutely pummeled by increased requests for handcuffs, blindfolds and teasers, not unlike Christian Grey on Ana’s bare bottom. Sales of kinky accessories will plateau (until the next movie in the series comes out), but by then even more women will have become comfortable buying and using bedroom accessories with their partners. A regular visit to LELO will be as normal as a dental checkup — but certainly much more pleasurable (unless, of course, you’re into pain).
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